Inspired by the opportunity in the petroleum jelly category and to improve the consumer experience, Mr. Oscar H. Francois developed and launched the DIQUEZ® brand of petroleum jelly in March 1985.
Ensuring relevance and staying true to his Caribbean roots, his initial portfolio began with two variants, Pure and Aloe Vera Petroleum Jelly. In 1986, the Nursery Petroleum Jelly variant was added to the portfolio, with its iconic label design featuring the DIQUEZ® Bunny. The success of these variants catapulted Mr. Francois to expand the Petroleum Jelly variants leading to a total of seven PJ variants; Nursery, Cocoa Butter, Aloe Vera, Pure, Scented, Aloe Scented and Citronella.