Inspired by the opportunity in the petroleum jelly category and to improve the consumer experience, Mr. Oscar Francois developed and launched the DIQUEZ brand of petroleum jelly in March 1985.

Ensuring relevance and staying true to his Caribbean roots, his initial portfolio began with two variants, Pure and Aloe Vera Petroleum Jelly. With the success of these two variants Mr. Francois saw further opportunity and expanded the Petroleum Jelly variants into Nursery, Cocoa Butter, Scented, Aloe Scented and Citronella Petroleum Jelly.